The Challenge
Urban Roots, a popular D2C artisanal food brand, was growing fast but its profits were not keeping pace. They lacked clarity on their SKU-level profitability and were struggling to manage cash flow due to high shipping costs and marketplace fees.
The Solution
Our team implemented a robust bookkeeping system using Zoho Books to enable accurate, real-time tracking of inventory and COGS. We then performed a deep dive into their unit economics, creating a dashboard that showed the true contribution margin for each product on each sales channel (Shopify, Amazon, etc.). This analysis revealed that certain channels, despite high volume, were unprofitable.