SaaS Metrics Dashboard Template
A guide to the essential KPIs and charts to include in your SaaS metrics dashboard for effective performance tracking.
Essential SaaS Metrics for Your Dashboard
Your SaaS dashboard should give you a real-time pulse of your business health. Focus on these core metrics.
| Metric | What it Measures | Why It Matters |
|---|---|---|
| MRR Growth Rate | The month-over-month percentage growth in your Monthly Recurring Revenue. | The primary indicator of your startup's growth momentum. |
| Net Dollar Retention (NDR) | Revenue retained from a customer cohort, including expansion and churn. | A score >100% means you grow even without new customers. It's the ultimate sign of a sticky product. |
| LTV:CAC Ratio | The ratio of Customer Lifetime Value to Customer Acquisition Cost. | Measures the long-term profitability of your go-to-market strategy. Aim for >3. |
| CAC Payback Period | The number of months it takes to earn back the cost of acquiring a customer. | A measure of capital efficiency. Aim for <12 months. |
| Customer Churn Rate | The percentage of customers who cancel their subscription each month. | The "leaky bucket" problem. High churn makes growth incredibly difficult. |
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