What is TDS on Payments to Influencers?
Nexa Consultancy | Startup & Finance Glossary
Payments made to social media influencers for marketing services are subject to Tax Deducted at Source (TDS).
Startup Example: A startup pays an influencer ₹50,000 for a promotional post. This payment is considered a fee for professional services, and the startup must deduct TDS at 10% under Section 194J before paying the influencer.
Our compliance services ensure you handle all TDS obligations correctly.